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Dallas Cowboys legend Troy Aikman is speaking out amid the controversy surrounding Bud Light and its parent company Anheuser-Busch.
“AUTHENTICITY MATTERS,” Aikman said, who is an owner in Eight Elite Light Lager.
“Lately there’s been a lot of talk about beer companies and not nearly enough conversation about what really matters – the beer itself,” the three-time Super Bowl champion said.
“Some brands are taking shortcuts to gain consumers. We’re committed to producing a first-class product. No hidden agenda. No distractions. Come join Team EIGHT.”
AUTHENTICITY MATTERS. Lately there's been a lot of talk about beer companies and not nearly enough conversation about what really matters – the beer itself. Some brands are taking shortcuts to gain consumers. We're committed to producing a first-class product. No hidden agenda.… pic.twitter.com/uQkzphUxJF
— Troy Aikman (@TroyAikman) May 23, 2023
“Everyone’s talking about beer companies these days,” he said. “But nobody’s talking about beer.”
“I started Eight with the goal of creating a company dedicated to making really great light beer. No agenda, no distractions. Just great f***ing beer.”
Bud Light’s parent company Anheuser-Busch has lost roughly $28 billion as the stock price drops amid ongoing boycotts.
— New York Post (@nypost) May 25, 2023
According to his website, Aikman’s beer is only found in Texas. A percentage of its revenue also goes to charity organizations, such as Military Warriors Support Foundation.
Sure, here is an article about Troy Aikman in my own words:
Aikman played 12 seasons with the Dallas Cowboys and was the first overall pick in the 1989 NFL Draft.
He led the Cowboys to three Super Bowl victories in four years (1992, 1993, and 1995) and was named the Super Bowl MVP in 1993 and 1995. He was also a six-time Pro Bowl selection and was inducted into the Pro Football Hall of Fame in 2006.
Hall of Fame QB and Broadcasting legend Troy Aikman tells @TMZ_Sports his beer company won't get political and that they are focused on a good product:
“I think there are a lot of companies out there that want to tell everybody who they are, or what they are about, and they're… pic.twitter.com/EYyjcj8a9F
— MLFootball (@_MLFootball) May 25, 2023
After retiring from football in 2000, Aikman worked as a color commentator for NFL on Fox from 2001 to 2021. He has since joined ESPN as a color commentator for Monday Night Football.
Aikman is also a co-owner of the NASCAR Sprint Cup Series team Hall of Fame Racing and a part-owner of the San Diego Padres in Major League Baseball. He’s married to Catherine Mooty and they have two children.