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In 2024, the Walt Disney Co. predicts a decline in the number of subscribers to Disney+ streaming services.
This decline is presenting a challenge for Disney.
The lower subscriptions are a concern due to the impact of the rising prices of food and energy for families.
Rising food and energy prices with the economic recession caused Walt Disney Co. to lower its predicted earnings from Disney+ from the original 230 million to 260 million to the current estimated 215 million to 245 million subscribers by 2024.
Families will be looking closely at all spending.
As a result of a lower number of subscribers, Disney is expecting to raise their prices on both Disney+ and Hulu services. With a price increase of 40 percent, more customers may cancel their subscriptions.
More on this story via Brietbart:
Disney also lost its streaming rights for the Indian Premier League — a professional cricket association — which is expected to negatively impact subscriber numbers for India’s Disney+ Hotstar.
Hotstar reportedly makes up about 36 percent of the Disney+ subscriber base.
The revised guidance didn’t seem to spook investors Wednesday, with Disney shares climbing 7 percent in after-hours trading after the company reported better-than-expected subscriber numbers for Disney+ in the most recent quarter.
As Breitbart News reported, Hollywood streaming services, including Disney+ and HBO Max, are facing a major challenge in their efforts to expand their subscriber bases. New data reveal customer churn has become a problem as streamers are failing to retain subscribers who sign up around the release of a hotly anticipated new movie or TV show.
