MSNBC Host Suffers Meltdown Over ‘Dollar Tree’ Raising Its Famously Cheap Prices Amid Skyrocketing Inflation

By
David Rufful
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OPINION | This article contains opinion. This site is licensed to publish this content.

Liberals are furious with the store Dollar Tree for increasing its famously cheap prices.

In a shocking announcement, the company will be charging $1.25 for the majority of its products at all of its locations nationwide.

MSNBC anchor Stephanie Ruhle responded, “Let’s be clear, Dollar Tree does not NEED to raise prices,” adding that “Their biz is KILLIN it- $1,230,000,000 in profits CEO pay $10MM.”

Ruhle continued, “Just bc input costs go up…that does NOT mean a business must raise prices to customers. It is not automatic.”

“DollarTree is raising prices because they CAN – not bc they need to. It is a choice of how to share the benefits of their scale To customers? To employees? To shareholders? To mgmt?” she added.

Dollar Tree notes that they have managed through inflationary periods to maintain the everything-for-one-dollar philosophy for 35 years.

This isn’t the first time that MSNBC’s Ruhle has weighed in on skyrocketing inflation under Joe Biden. Ruhle once claimed that it’s a “dirty little secret” that people “have the money” to offset skyrocketing inflation rates.

According to Ruhle, she says that people have been saving money and the stock market is good.

“The dirty little secret here, Willie, while nobody likes to pay more, on average we have the money to do so,” she began.

“Household savings hit a record high over the pandemic,” Ruhle said. “While the stock market isn’t the economy, you have over half of American households with some investment in the markets and the markets have hit record highs.”

Watch the clip:

Dollar Tree’s philosophy has made it one of the most successful retail concepts for three decades.

The company explained, “However, as detailed in its September announcement, the Company believes this is the appropriate time to shift away from the constraints of the $1.00 price point in order to continue offering extreme value to customers.”

“This decision is permanent and is not a reaction to short-term or transitory market conditions,” the company concluded.

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Responding to a Twitter user who suggested he doesn’t blame companies like Dollar Tree for passing on the costs since they “aren’t a charity,” Ruhle replied, “Stock price it at an all-time-high. Demand is super strong Biz is GROWING It is not a charity – nowhere near a charity. It’s a biz & businesses decide what their priorities are.”

The MSNBC anchor has long downplayed the impact of inflation. Earlier this month, she claimed the “dirty little secret” was that “while nobody likes to pay more, on average, we have the money to do so,” adding, “Household savings hit a record high over the pandemic, we didn’t really have anywhere to go out and spend.”

In May, Ruhle scolded businesses to raise wages following a disappointing jobs report that reflected poorly on the Biden administration.

Ruhle recently claimed Democrats have a “great economic story to tell” despite growing inflation.

“Five million jobs created, 200 million people vaccinated. Those vaccine numbers tie directly to the economy. You couldn’t open the economy without getting America healthy again. We are seeing economic recovery. What the Biden administration isn’t doing is selling that, and they can,” Ruhle told NBC colleague Chuck Todd.

Dollar Tree says the move to $1.25 will allow it to “materially expand its offerings, introduce new products and sizes, and provide families with more of their daily essentials.” Additionally, the company emphasizes that it will be able to reintroduce items that were previously discontinued due to the constraints of the $1 price point.