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Struggling with historically low ratings, CNN announced the creation of a new show called “CNN News Central.”
However, the plan is already backfiring. Attempts to market the new show were met with mockery across social media.
In February, CNN saw its lowest-rated month in a decade.
— CNN Communications (@CNNPR) April 17, 2023
Here were the responses from Twitter users:
You have to admire the perseverence.
They keep taking the same people who nobody watches or wants to watch, scrambling them up like eggs, re-branding them with new generic and banal slogans (CNN News Central!) and hoping that, this time, something will click. 💪 https://t.co/sTEMlaFYjR
— Glenn Greenwald (@ggreenwald) April 17, 2023
CNN needs more help than just rebranding.
— Z (@Zclove2bme) April 17, 2023
You didn’t change the meal. You merely rearranged the crap on the plate.
— J. J. Way (@Oddtask) April 17, 2023
I can see the future… pic.twitter.com/4lV6XsgYFK
— RobbyBaron (@RobbyBaronUp) April 17, 2023
More trash rearranged, should be great. Lol
— Travis Neliton (@TravisNelitons) April 17, 2023
Sorry, but have other plans. 😬🙄😂
— Alan Kruss (@alan_kruss) April 17, 2023
THE PROPAGANDA IS VERY PROUD OF ITSELF
— ｆｏｌｌｏｗｅｒ (@ClobberChop) April 17, 2023
— Anus meus ardet (@FLSoccerFan) April 17, 2023
Of “CNN News Central,” the network said the show will “serve as the core hub of the network’s best-in-class newsgathering operation during the day, bringing stories to viewers in real time, while offering perspective and context to key issues.”
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The news release said, “Modeled after CNN’s special election programming, ‘CNN News Central’ uses similar technology and storytelling tools and applies them to news well beyond politics.”
The news release concluded, “The immersive approach will showcase what CNN does best — breaking news, visual storytelling, and factual, impactful reporting.”